The t-shirt has become one of the staples in casual wear for both men and women over the past few decades. Not only are they classic causal wears, but t-shirts are also widely used as casual wears for entrepreneurs and artists alike.
In simple words, the demand for t-shirts (customized t-shirts to be specific) goes up every year. And being able to meet the demand means you’ll reap great profits.
With a heat press machine, you can successful set up a t-shirt printing business that does mass t-short production for sports teams, schools, and other organizations- or even special events.
For you to set up a successful heat press t-shirt businesses, however, you’ll need to purchase the necessary equipments, learn how to use them efficiently, learn how to pride high-quality designs that your clients are satisfied with and so much more.
Right below here, we will discuss the proven method to start a profitable heat press T-shirt business…
Step One: What T-shirt Printing Method Should You Invest In?
The early stages in setting up your t-shirt business involve evaluating all the possible t-shirt printing methods available. Each of these methods has its own advantages and will prove useful in certain situations.
These methods are:
1.Traditional heat transfer method which involves using the heat press machine to transfer an existing image/design on to the t-shirt. One thing to remember about heat press transfer is the restrictions they offer you when it comes to colored garments.
They work best on white t-shirts. Problems will start when you start printing on darker garments. For instance, if you imprint a yellow design on to a blue garment, a greenish tone will appear on the end product.
2.The next option involves Vinyl transfers. This option if popular for its color layering capabilities and allows you to use multiple colors to produce high quality prints.
For this method, you’ll need to use a vinyl cutter to conveniently cut out your artwork from a given shirt. Eventually, you can press the design to your fabric through the usual heat transfer method.
3.Then we have the sublimation method, ideal for light colored synthetic surfaces. Unlike the standard heat transfer method, this process involves the printing turning to ink under the heat.
For the best results, restrict this method to synthetic fabrics- like acrylic and polyester.
Step Two: Purchase The Right Heat Transfer Equipment
Without a single doubt, a heat press is the most important aspect of your t-shirt printing business. As such, you need to be as much careful as possible when doing your shopping to ensure you pick the best of the best.
Otherwise, you’ll producing t-shirts that lack color and clarity. Don’t forget to gauge the heat and pressure aspects of your machinery.
Picking the best heat press machine translates to consistency in your business throughout.
If you are an absolute beginner and have space to consider, it would be wise to go for the clamshell models. It occupies a small space and would be ideal for at home t-shirt printing business.
For improved design and accuracy, you might want to step up to the swinger press models.
You’ll also need to invest in a good printer. And here, you’ll be torn between two options- inkjet and laser printers.
Both printers have their share of pros and cons.
The inkjet type is usually cheaper and produces bright color prints with vibrant prints the downside of these printers is that the ink used can be expensive.
As for the laser printers, they’re known for producing long lasting prints. However they don’t have a right color output and are much more expensive.
If you’re for the sublimation printing, you’ll need to purchase a different type of printer plus special inks.
For vinyl method, you’ll need to buy the vinyl cutter- might be quite pricey.
Step Three: Look For A T-shirt Supplier.
The secret to getting the best deal here is working with tried and tested manufacturers. While still on it, ensure you are working with an established distributor or wholesaler for convenience.
Don’t be drawn into quick decisions when picking the dealer to work with. Most dealers will give you competitive prices but will deliver large orders to you.
In case, you can plan for t-shirt production instead of buying from any supplier. Buy blank clothes and sew them with a quilting machine in different colors and sizes. Print designs on them by yourself or by demand.
Step Four: Set Up Your Pricing Strategy
Another crucial point to consider when setting up your t-shirt printing business is the pricing strategy you’ll use once your business is off the ground. Of, course; your main focus will be to make profits. But finding the right price quote has always been tricky for starters.
To come up with a fair quote, take time to evaluate the business approach of your competitors. Depending on whether you venture into the market with relatively high-end t-shirts or cheaper novelty set, you’ll be able to set the price right.
Step Five: Make Your T-shirt Business Succeed.
Your business will never make a singe sale without customers. That’s a guarantee. And because your urge is to make profits, you’ll need to look where to focus your marketing on and boost your sales.
Pay attention to the group of folks you’d wish to sell t-shirts to. Are they just interested in commemorative t-shirts?
Are they commemorating large scale events or personal ones? Such factors will make you more familiar with your target group and help you be able to meet their demands.
NOTE: Specialization can actually help jumpstart your business much faster. If you confine yourself to producing a particular type of t-shirt, people will see you as the leader in the industry and you’ll automatically become the “go to” person for anyone who needs that particular garment.
In the long run, you’ll have more and more customers.
So, these are the four crucial steps that will help you successfully launch your t-shirt printing business using heat press machines.
Start by understanding the different heat transfer t-shirt printing options available, then look for the right equipment for the job, trustworthy t-shirt supplier, set the right price quote and, of course, make your business known to the public using the proven marketing strategy.
Whether you’re a beginner looking to start a new t-shirt printing business or your business isn’t doing well, this post will help you get things done the right way.
Post time: Mar-26-2021